GESSI Showroom — in collaboration with Indesign

2024 · Czech Republic

GESSI Showroom — in collaboration with Indesign

Commercial Concept study
This GESSI showroom was designed in collaboration with the Indesign studio. The aim was an environment that presents a premium sanitary brand not as a product display but as an experience. The space works with a dark, stone-based palette, timber and lush greenery that blurs the line between interior and garden. The products are lit like exhibits; brass and copper details against dark stone underline the brand's luxurious character. The focal point is the logo-backlit wall and the mirrors. Seating among the plants makes the showroom a place to spend time in, not just walk through and leave. Every detail is chosen to make the product feel desirable. The visualisation shows a premium retail concept: dark, sensual and representative.